When working with clients on restructuring their web sites, Fidler Consulting often will help them with search engine optimization (SEO), a facet of online marketing that focuses on improving the quantity/quality of visitors to a site by expanding the rankings of a site on a search engine results page.

Since SEO typically is based on how easily a search engine like Google can find and then rank a website according to key words, the success of an SEO campaign stresses improving the website’s layout/structure and content so that these keywords are readily apparent to the search engines.

With an expertise in front-end web structuring and design, search engine optimization is a natural benefit that Fidler Consulting can offer a client. Too, the Fidler Consulting team can be available on an on-going basis to adjust this program according to changes in marketing strategies and market trends.

Fidler Consulting offers a full line of SEO services and consulting.  We work with you to determine your business goals for your site(s).  We evaluate existing sites by determining what currently is viewed favorably by the major search engines and what is not.  After understanding the delta between the two, we create a plan that will move your sites forward regarding search results, and bounce rates.

 For an existing site we evaluate your physical site structure, duplicate content issues, hyperlink structure, custom error pages, alt tags, site maps, and meta tags to provide the proper solution. For new sites we present a plan for page file placement, construct a directive for meta and alt tags, site maps, redirects if the site is replacing an existing one, and absolute links where needed.
 
After the site is launched, we register the site with all the major search engines, and directories.  Once the site is live we offer full site tracking so any necessary adjustments are made to allow placement of the site at the top of the desired search word(s) results. 

We offer organic search engine enchantments for your site.  We are experienced in dynamic meta tag creation that customizes your page's meta tages specifically for the content on the page.  This is a critical service when dynamically publishing pages from a database.
 
We track and address the following for your site:

• Track site map errors
• HTTP errors
• Pages and URLs that are not found
• Unreachable URLs
• Meta description issues
• Title tag omissions, duplications, or missing
• Top search queries
• Top clicked queries

Fidler Consulting provides detailed reports noting the issues found, and the solution(s) executed.

eBook creation

Fidler consulting can educate you in the process of eBook publishing.  We will work with you to put together a project plan that quickly and effectivly gets your books to market.  create files and publish your current books for the Kindle and iPad.  We can walk you through the process and provide turn key service, or deliver the mobi and epub file formats of your books for as little as $300.

Custom Surveys

We offer survey services that allow you to get the most out of your results, and simplify the survey process for your target audience.  We design the data collection process for you so the pitfalls that are experienced by novice surveyors will not hamper your desired results.  We create and distribute links to users so they have a single secure click process to enter the survey.  This process has increased response rates for our clients by 43% in some cases.

Custom Site Development

You know that it’s time to move your print products to the web, but the task seems insurmountable, not to mention costly. Too, your advertisers have begun to demand a web site for your directory. Add to that your competitors all possess an online presence, and you are losing your edge, yet you’re not sure where to turn.

Possessing years of experience with publishers from all industries, including those in associations, real estate and business, Fidler Consulting will work with you, step-by-step, to create the web complement to your print directories and buyer’s guides.

When developing your web site, Fidler Consulting takes care of the entire process: both the front-end design of the web site and the back-end migration and management of content:

Front-end Site Design: To create your site design, Fidler Consulting ensures that the content is structured with an architecture guaranteeing the most functionality, scalability, and visibility. Likewise, we partner with award-winning designers to give your site the look and feel you want and that brings your brand online. All of this translates into a highly-trafficked site easily found by search engines and potential users alike that perfectly complements your print products.

Back-end Content Management: Supporting this site is the back-end online content management system and processes that Fidler Consulting creates to your specifications. Data collection [link to Data Collection below] and management [Link to Data Management tool below] tools and processes are retooled and streamlined to fit your needs.

Broadcast E-mail

The creation of broadcast E-mail messages can be very tricky from a technical perspective.  Not all html e-mail clients handle HTML in the same way.  Fidler Consulting knows how to format and create your customized message formatted so all major E-mail clients view the message in the same way.  This includes Gmail, Outlook 2003 to 2010, Windows Mail.  The reason we note these e-mail clients is because they all handle HTML differently.

Fidler Consulting can setup your broadcast message so it is personalized for each recipient.  This is very beneficial if you are including any information such as a customizable link, marketing information such as topical sign-ups, and a host of other options we can make you aware of when you contact us.

Data Collection and Tool Development

Data collection serves as the foundation of publishing. Whether for a new salary survey you are producing or for a directory of members that has been a long-esteemed mainstay of your business, getting the data – and maintaining that data – are your highest priorities.

Fidler Consulting knows this, and allows you to streamline your data collection process by creating tools that fit your needs and specifications. At the heart of these solutions is the capability for you, or your advertisers/listees or survey respondents, to enter information online through a secured access. Once entered and approved, this data is automatically updated throughout all online components, including listings and buyer’s guide headings, saving you hours of re-entering and cross-checking. It’s done once, and it’s done right.

Here are a few examples:

• Online Updating Forms and Processes: Gone are the days of updating directory and buyer’s guide forms via snail mail. We can develop an online updating process whereby your listings can be solicited via emails linked to your site. Once on your site, your listees can then access and update their listings via highly secure, password-protected logins.

• Surveying Tools: Fidler Consulting creates secure online surveying tools and data analysis processes that give you accurate, usable results that can be published online or in print. If needed, privacy and security are built into the surveying tools. We’ve done salary surveys, budget surveys, industry trend surveys, and many others.

Content Migration

Fidler Consulting expertly works with all data types and formats to ensure that content migration goes smoothly and quickly. It makes no difference whether your content is in a text-only format from a public source like the federal government or in a pre-existing legacy database, we will migrate the information into the universally read XML structure, which enhances web functionality and visibility by search engines.

Fidler Consulting can increase the ability of your clients to understand and utilize your content by providing content layout consulting and/or multimedia distribution in the forms of Podcasting and RSS feeds.

We have experience in WordPress BLOGs.  This includes set-up customization using plug-ins, and changing the look and feel to match your organization's needs.

On-line Video Creation

With broadband internet access sweeping the nation, video is a great enhancement to any site.  Here at Fidler Consulting, we use on-line video to provide training for our custom CMS programs.  They give our clients a video reference to the functionality.

We are well verse in video editing tools as well all the industry standard output formats including Flash (SWF and FLV), MPEG4 for iTumes, iPod, and iPad; AVI, MOV and others.) You can offer video on your site, link to YouTube or any other video service. We have experience migrating off-line video like a TV commercial to an on-line video that offers your full message.