Expertise

Custom Site Development
You know that it’s time to move your print products to the web, but the task seems insurmountable, not to mention costly. Too, your advertisers have begun to demand a web site for your directory. Add to that your competitors all possess an online presence, and you are losing your edge, yet you’re not sure where to turn.

Possessing years of experience with publishers from all industries, including those in associations, real estate and business, Fidler Consulting will work with you, step-by-step, to create the web complement to your print directories and buyer’s guides.

When developing your web site, Fidler Consulting takes care of the entire process: both the front-end design of the web site and the back-end migration and management of content:

New Product Development
Often, during the site development process, Fidler Consulting works with clients to find ways to repurpose content into new, revenue-generating products, like a salary survey done by industry and geographic area, or a new product release system.

Data Collection and Tool Development
Data collection serves as the foundation of publishing. Whether for a new salary survey you are producing or for a directory of members that has been a long-esteemed mainstay of your business, getting the data – and maintaining that data – are your highest priorities.

Fidler Consulting knows this, and allows you to streamline your data collection process by creating tools that fit your needs and specifications. At the heart of these solutions is the capability for you, or your advertisers/listees or survey respondents, to enter information online through a secured access. Once entered and approved, this data is automatically updated throughout all online components, including listings and buyer’s guide headings, saving you hours of re-entering and cross-checking. It’s done once, and it’s done right.

Here are a few examples:

• Online Updating Forms and Processes: Gone are the days of updating directory and buyer’s guide forms via snail mail. We can develop an online updating process whereby your listings can be solicited via emails linked to your site. Once on your site, your listees can then access and update their listings via highly secure, password-protected logins.

• Surveying Tools: Fidler Consulting creates secure online surveying tools and data analysis processes that give you accurate, usable results that can be published online or in print. If needed, privacy and security are built into the surveying tools. We’ve done salary surveys, budget surveys, industry trend surveys, and many others.

Content Migration
Fidler Consulting expertly works with all data types and formats to ensure that content migration goes smoothly and quickly. It makes no difference whether your content is in a text-only format from a public source like the federal government or in a pre-existing legacy database, we will migrate the information into the universally read XML structure, which enhances web functionality and visibility by search engines.

Fidler Consulting can increase the ability of your clients to understand and utilize your content by providing content layout consulting and/or multimedia distribution in the forms of Podcasting and RSS feeds.

Content Management Retooling & Maintenance
Once content has migrated online, Fidler Consulting can work with clients to continue to enhance content management by adding new functionality to the site on an as-needed basis. Sites also are developed with scalability in mind, so clients can start small and work on a long-term basis to a larger, broader site with extensive functions, like enhanced advertising experiences (link below). Central to the retooling of the content management process are ensuring privacy and security of the data.

In addition, if on-going maintenance of the structure is desired, Fidler Consulting is able to do so.

Enhanced Advertising Experiences
With a web presence built and content management retooled, Fidler Consulting then turns to determining how to capitalize on the revenue-generating potential of each site. One such way is to improve the relationship between the publisher and its advertisers and to make this relationship more streamlined and more evident.

Usually, the Fidler Consulting team looks to better target the requests of site visitors, which will then allow publishers to tailor its approach to each visitor’s specific requests. Too, Fidler Consulting helps publishers deploy ad tracking systems so that advertisers know from whom a lead is generated. These tracking systems also give publishers additional “face time” with its advertisers. Finally, these lead generation systems send contact data to advertisers almost instantaneously, allowing leads to be red hot when an advertiser receives them.

Search Engine Optimization
When working with clients on restructuring their web sites, Fidler Consulting often will help them with search engine optimization (SEO), a facet of online marketing that focuses on improving the quantity/quality of visitors to a site by expanding the rankings of a site on a search engine results page.

Since SEO typically is based on how easily a search engine like Google can find and then rank a website according to key words, the success of an SEO campaign stresses improving the website’s layout/structure and content so that these keywords are readily apparent to the search engines.

With an expertise in front-end web structuring and design, search engine optimization is a natural benefit that Fidler Consulting can offer a client. Too, the Fidler Consulting team can be available on an on-going basis to adjust this program according to changes in marketing strategies and market trends.