About Us

Jim Fidler founded Fidler Consulting eight years ago with the goal in mind to help small and mid-size publishers maximize the power of the internet while still maintaining control over the data collection and content management processes, which so often get lost in a migration to the web. His timing was ideal: in the late 90s, publishing was in the throes of an internet revolution, with many directory and buyers guide publisher facing the challenge head-on and taking a leap to the web. Jim was there to help various publishers from all industries make the transition. And, years later, he now is equipped with hands-on experience to work with the next publisher client to make the leap.

Before starting Fidler Consulting, Jim spent over a decade in database publishing with such entrepreneurial companies as Phillips Business Information and the Management Information Company (MIC).

Jim has a team of consultant and programmers that bring over 30 years of expertise and flexibility to each project they do.

Why Fidler Consulting?
The publishing world is bombarded with solutions for managing content online. But you typically are responsible for implementing these solutions yourself, which can consume endless hours of staff time and result in hair-pulling hassle.

Jim Fidler and his team have over two decades of expertise in the electronic data management for publishers. Armed with this know-how, Fidler Consulting can offer you the following benefits that many of other players cannot:

• Go with the total solutions provider: Fidler Consulting is among the few that can provide the end-to-end expertise in the electronic publishing arena to give you the total solution you need. Whether it be your front-end, online presence, or your back-office content migration and management, Fidler Consulting works with you to tailor a solution to fit your needs, your timeline, and your budget.

• Free your staff up to concentrate on other business issues: Equipped with industry expertise and an ongoing commitment to its clients, Fidler Consulting completes projects at a much faster pace – and at a less expensive rate – than in-house resources.

• Save costs by streamlining operations: Fidler Consulting customizes each of its clients’ individual solutions. Therefore, clients can concentrate on those areas in their content management process that result in the highest costs, and Fidler Consulting will strive to retool the process to be more efficient and lower in manpower and capital costs.

• Trust in a team that is accessible and responsive: Fidler Consulting commits itself to being there for its clients when they are in need. No worries about calling and being on-hold for hours, or getting lost in a voice mail maze trying to leave an SOS call. When you call, Fidler Consulting answers. Fast.

• Build your site now, with long-term growth in mind: Fidler Consulting ensures that the web solutions it develops provide clients with the functionality they need today, yet are scalable to support and promote the long-term growth they envision. Try to find that in an off-the-shelf solution.

• Develop new, revenue-generating products: Often Fidler Consulting embarks on a project to save its clients money, and then finds a way to create new products from existing content or from a retooling of the content management process. So its clients have a two-fold win: lower costs and a new product to generate additional sales.

• Improve traffic to existing site: Fidler Consulting can improve your site’s structure in a number of ways. One common way is to increase the functionality and usability of your site. By doing this, your customers are encouraged to come to your site and interact on your site, thus increasing traffic. Another way that Fidler Consulting can help you to improve your site traffic is by improving your SEO by restructuring architecture of your site so that it is more readily seen by key search engines.

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